Entries from August 2012

Wednesday, August 8th, 2012

No, sports journalists – Team GB has not won its “biggest medal haul in the modern Olympic era”

Heard and seen everywhere today, some variant on “Team GB has won its biggest medal haul in the modern Olympic era”. Including – oh, dear, oh dear – on the BBC Radio 4 Today programme news bulletin at 8.30 this morning. Here it is on the Sky News website, too. Here’s a test for sports journalists (and editors). […]

Monday, August 6th, 2012

Tales from the trade press: so you thought it was a media agency’s job to talk to the media?

[UPDATE: Premier Foods is clearly a great British food company, a fine brand, and full of lovely, helpful people. I thought my speculative email to the generic marketing department address would be ignored or dismissed, but no! I had a nice prompt and informative reply. Thank you, Premier Foods. It does still seem a bit weird […]

Wednesday, August 1st, 2012

How UCA is responding to the forces changing journalism education

Paul Bradshaw has been analysing the way in which journalism education has been and needs to be transformed to meet the needs of a dramatically changing industry. In the first part of his three-part post, he looks at the skills gap between journalism education (and staff) and what the industry needs. Bradshaw cites a number of […]