Entries from February 2011

Monday, February 28th, 2011

Cashback for Interns: what are workies really worth? A parable of economics

There’s quite a heated exchange going on over at FleetStreetBlues on the NUJ’s Cashback for Interns campaign here, here and here. I think we all need to go and clear our heads. Let’s go for a nice walk in the country. Let’s pretend it’s August. I don’t know about you, but I fancy a few […]

Thursday, February 24th, 2011

Does being a journalist help you get work as a copywriter?

Over at LinkedIn (the Facebook for suits), Dan Santy has opened up a forum question on whether it’s better to have a journalism or a marketing background if you want to go into copywriting. While those well versed in marketing know how to sell, any good journalist should be able to turn anything that comes […]

Thursday, February 17th, 2011

5 key skills for online journalism students

Journalism students are probably swamped with things they think are vital skills for working online. Mastery of social media, knowledge of HTML and CSS, understanding how to build a content management system, learning Photoshop and Flash – the list is endless. But these are not the most important, by a long shot. Here are the […]

Friday, February 11th, 2011

Should you turn your CV/resume into an infographic?

Hmm – probably not. Via Happenupon comes this fantastic (in all senses) infographic of someone’s working life. I guess this might be effective if you are going for a job creating infographics. Otherwise – don’t go there…

Thursday, February 10th, 2011

Blogging lessons from last year’s Google Analytics

Warning: intense web stats geekery ahead . It’s been a long time coming from the last stats outing – so much so that it’s not exactly an annual round-up, as I’m several months late. But here, for your geeky pleasure, is a run-through of what I’ve learned from Google Analytics about the past 12 months’ […]

Monday, February 7th, 2011

Infographics demystified

The web is all about storytelling using multimedia: words, pictures, video and audio – and, of course, cool infographics. I love an infographic, but lest we fail to shine the same critical spotlight on the form as we do written journalism, here’s an excellent infographic by Think Brilliant that debunks the whole “just because it’s a […]

Friday, February 4th, 2011

Scraped content from The Daily available via Tumblr site

It seems The Daily’s walled garden of iPad content has been opened up almost as soon as the publication is launched. Via German newspaper site SpiegelOnline comes the news that The Daily content is now available via a Tumblr site. Now it seems anyone can access the latest content from The Daily free of charge, and […]

Thursday, February 3rd, 2011

Sorry, www.thedaily.com is not the saviour of journalism

There’s been lots of hype about Murdoch’s new iPad-tastic digital news “paper” The Daily. Mainly by itself (Wired refers to its claim that it is “the newspaper of the 21st Century”.) And that link is one indication of the problem with TheDaily. I can’t actually link to the paper itself, because it’s not online – […]