Entries from November 2012

Monday, November 26th, 2012

Paperback writers: how to move into freelance book writing #1

They say everyone has one novel inside them and, given the number of creative writing degree courses on offer, there’s a lucrative market in encouraging people to excavate it. But a more realistic course for freelance journalists is a non-fiction book – probably on one of their specialist beat topics, such as sport or business. This […]

Friday, November 16th, 2012

What skills do journalism students need to get a job in PR? (Clue: social media)

At a recent talk to journalism students at UCA in Farnham, Paul Marinko, media and public affairs manager at Surrey County Council, revealed the key skills required for journalism students who want to work in local government PR and public affairs. In short: Social media Video editing and package making* Content is king – you need storytelling […]