Tuesday, October 19th, 2010

Will "i" succeed where the Independent fails?

Yesterday saw confirmation that the Independent is to launch a 20p news-digest style paper to target “lapsed readers of quality newspapers”. But will “i” succeed in stemming the flow of readers away from newsprint? The inclusion of an iPad app format indicates that Russian owner Alexander Lebedev has his eye on the young, digital-savvy market. But […]

Friday, October 9th, 2009

Metro's big online strategy mistake

As a regular commuter (god help me), I often pick up the Metro at the station to get a sense of the current news agenda. And because sometimes it’s hard to motivate yourself  to crack open that book about PHP scripting at 8am. Like most newspapers, the Metro has tried to develop an online strategy. […]

Saturday, October 3rd, 2009

Is free the right price for the Evening Standard?

Much excitement and pontification has greeted the surprise news that the London Evening Standard is going to become a freesheet and double its print run in 10 days’ time. So what the hell, why not add to it… One thing that has surprised me is that there hasn’t been an immediate announcement that the London […]