Tuesday, October 19th, 2010

Will "i" succeed where the Independent fails?

Yesterday saw confirmation that the Independent is to launch a 20p news-digest style paper to target “lapsed readers of quality newspapers”. But will “i” succeed in stemming the flow of readers away from newsprint? The inclusion of an iPad app format indicates that Russian owner Alexander Lebedev has his eye on the young, digital-savvy market. But […]