All sites need a constant supply or new, original, keyword-rich content. How can you achieve this without spending money? In a talk to UCA journalism students, Chris Marling explains how user-generated content drove traffic to Broadband Genie last year. How do you get unique content on your site for free? Customer reviews All you need do […]
[youtube width=”300″ height=”200″]http://www.youtube.com/watch?v=cVLnZfVfUnw[/youtube]The main problem for the media during last week’s election was that it was in the wrong place at the wrong time. The real story didn’t happen at the count – where all the reporters were eagerly awaiting whatever electoral upset was on the cards – but at the polling stations. It was […]
As you sit relaxing this Christmas – roasting chestnuts on an open fire, rocking around the Christmas tree and watching mommy kissing Santa Claus on YouTube – ponder the strange truth that Web 2.0 is not as new as you thought. For the idea of user-generated content has been with us for several decades. According […]
Some more evidence that digital creation and distribution of content will keep transforming the media – Getty Images has bought iStockphoto for a reported $50 million. The web and digital technology have transformed the business of photography. But what at first made picture researchers’ lives easier has now made it much more difficult to make […]
After wittering on for ever about why journalism is changing irrevocably, I’ve read two things that make the point much more clearly. One is a post by Scott Porad on Journalism 2.0 on the relationship between journalism and the I Can Has Cheezburger brand of user-generated humour. The other is a weighty essay by internet […]
I suggested earlier that structural change is irrevocably changing the media model. Reader Bill Bennett is sceptical. He comments: The acid test: Can an average 14-year-old create a TV network that anyone would consider worth watching? The answer is “probably not”. Substitute ‘average 14-year-old’ with “team of experienced professional TV network executives” and ask the same question. […]