Thursday, April 7th, 2011

New media is all about reader engagement – but not at Gawker

Quote of the day from James Fallows’ fascinating profile of Gawker Media in an Atlantic magazine feature on new media: [Gawker Media founder Nick] Denton has concluded that courting commenters is a dead end. A site has to keep attracting new users and an in-group of commenters might scare new visitors off. “People say it’s […]