Wednesday, July 28th, 2010

Lessons from Clinique – big brands draw a big audience

Goodness, Freelance Unbound is suddenly all over the interweb thanks to yesterday’s get-your-own-back-on-tiresome-PR-departments post about Clinique. It was picked up by Jim Romenesko of journalism university the Poynter Institute, who wrote a news brief about the story. Cue a tsunami of traffic (by Freelance Unbound’s modest standards) and a wealth of comments. There are a […]

Tuesday, July 27th, 2010

Tales from the trade press: Clinique’s press office hell

Regular readers will know something of the trials of the freelance trade press journalist. Here’s another instalment, which gives an interesting insight into how some brands see the idea of “communication”. The past couple of weeks of my scintillating media life have been taken up with writing a business-to-business (b2b) feature on male grooming for […]