Sunday, September 13, 2009...11:20 am

Coca-Cola Unbound

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CokeWhat a difference a grinding advertising recession makes. Only six months ago, culture secretary Andy Burnham said that a three-month consultation between the government and advertisers had “failed to produce a convincing case for product placement”.

As ever, of course, the usual government terror of bad things happening to people because of the economy has meant a predicted U-turn. Now, new broom culture boy Ben Bradshaw is thought to believe the exact opposite – and that a ban on product placement puts UK programme makers at “a competitive disadvantage compared with the US and other rivals”.

Whatever. It won’t help the BBC, or children’s programme makers (and let’s not forget that it was the popular ban on junk food advertising that has helped to hammer independent sector children’s programming).

But, you know, it might just help us bloggers. In a comment on my recent blog stats geekery post, FleetStreetBlues said “Now if only we could make the damn thing pay…”

The answer is simple – strike a lucrative product placement deal and fame and riches beckon. My cheque should already be in the post…


  • If you’re talking about making blogging pay, it’s simple, you need to make your own product and market it. It could be an ebook about journalism or something? You need to follow Yaro Starak, one of the top internet marketing bloggers in the world.

  • You anticipate an upcoming post when I plan to discuss this very thing. Journalism has a lot to learn from the approach of the internet and e-book marketers. Thanks for flagging it up…

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