Friday, April 23, 2010...10:14 am

Election 2010: the Google Swingometer

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One perennial feature of British elections is the amusing consumer barometer of political affiliation. This year we’ve had the Radio Times variant Dalek cover – in red, yellow or blue – and a potato crisp sampling campaign by Real Crisps, which seems to find that Clegg Crisps are way out in the lead with a pack take-up of 51%.

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In the spirit of digital media then, here’s the Google Swingometer. Who’s ahead in the search engine poll? And will the search trends play out in the real world on polling day?

I suspect not. But I reckon the Dalek cover may be eerily accurate.

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