Saturday, May 21, 2011...9:00 am

Weekend video: how online content providers make our choices for us – without us knowing

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If you haven’t seen it yet, here’s a slightly disturbing TED Talk by liberal US political activist Eli Pariser. He’s worried about how the big online players are automatically filtering the content we see according to what they think are our preferences – without our knowledge or consent.
Most telling are the examples that show how Google searches are unique to each searcher – even if they use exactly the same keywords – and how Facebook decides to remove content that doesn’t match your clickthrough pattern – even if you’d prefer to keep it available.
So much for the free-for-all of the web…

1 Comment

  • Gosh, I’ve often wondered why I can tap a phrase into the search engine one week, but the next week the same phrase doesn’t bring up the same stuff. Damned annoying. Is there any situation in which we are not manipulated?

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