Monday, May 23rd, 2011

Will the iPad be the saviour of journalism? Maybe – but it could be a bitter tablet to swallow

Could the iPad be the saviour of journalism? Maybe – but only if we are able to swallow some unpalatable truths. Nielsen’s been doing some interesting research on digital tablet users (iPads and the like). Apparently they are more valuable than users on other devices, including smartphones and PCs. They like (or tolerate) advertising more, […]

Saturday, May 21st, 2011

Weekend video: how online content providers make our choices for us – without us knowing

If you haven’t seen it yet, here’s a slightly disturbing TED Talk by liberal US political activist Eli Pariser. He’s worried about how the big online players are automatically filtering the content we see according to what they think are our preferences – without our knowledge or consent. Most telling are the examples that show how […]

Thursday, May 19th, 2011

Newspaper web sites! Why have one clickthrough when 10 will do?

Spotted on the Telegraph web site – an increasingly desperate attempt to get users to click on more pages. Is there any particular reason to turn a simple statistics-backed list items – “Top 10 jobs graduates want” – into a picture story? especially a picture story that requires you to click 10 times to get to […]

Tuesday, May 17th, 2011

Tales from the trade press: publicity-shy tobacco suppliers

It’s funny how the idea that all publicity is good publicity sometimes doesn’t filter through to the people you’re writing about in business features. My latest thrilling trade press feature is about the tobacco industry. Yes, I know – I’m evil for even taking that brief. Hey, my dog has to eat. So what sort of […]

Saturday, May 14th, 2011

Weekend video: Saving American Journalism. With subsidies…

“Americans are hungry for news” – apparently. So some people think the US government should subsidise it to the tune of $30 billion a year. Here’s a fascinating documentary from PBS (sort of the US BBC) that talks with po-faced solemnity about the importance of the fourth estate…

Friday, May 13th, 2011

Friday PR placement: war zone journalism

Following the recent debate over bribes for bloggers, I offer a recent and unmediated arrival in my inbox from the lovely Gemma at Fido PR: I have attached information about a new exhibition about journalism in war zones that I thought would be of interest for your blog. Imperial War Museum North in Manchester is […]

Friday, May 13th, 2011

Friday infographic: the death of print

Via Get Satisfaction comes this nice graphic of the relentless decline of print media. Well, when was the last time you bought a newspaper?  

Thursday, May 12th, 2011

Twitpic: the price of free online services

Apparently Twitter users are cross because Twitter-friendly image upload service Twitpic has changed its terms to allow it to sell on users’ uploaded images for a profit. Yes – it’s annoying. And yes, it flies in the face of what copyright law intends. But, you know, that’s what happens when we get used to the […]

Wednesday, May 4th, 2011

Why the AV referendum will struggle for turnout

Here’s the level of argument in the “Yes” and “No” camps for the Alternative Vote referendum tomorrow. “Yes”: a motley band of comedians and actors think it’s a really good idea. Hmm – I never knew Honor Blackman had all that expertise in electoral reform. “No”: Nick Clegg likes it and nobody likes Nick Clegg. […]

Friday, April 29th, 2011

Need more traffic to your serious media blog? Try the gutter

It seems the gutter is just the place to be to divert a load of bottom-feeding traffic from Google’s door to your high-minded publication. Here are six of the top ten search strings to find Freelance Unbound yesterday: andrew marr affair andrew marr affair with who did andrew marr have an affair with who did […]