September 23, 2010

No Wallace and Gromit fans at the Metro, then…

This splash on the latest stop-motion animation short from the UK’s favourite Oscar-winning, Bristol-based animation studio manages to spell the company’s name wrong not just once, but all three times it is mentioned. Oh well, it was at least consistent. And it wasn’t in the headline or standfirst.
Just for the record, it’s Aardman with one “n”. (Supplementary fact for all sub-editors: Nick Park is not the founder or owner. You will come across that one too…)

September 9, 2010

Are undergraduate drop-outs voting with their feet?

This week’s HE news is that graduation rates have slumped, pushing us to 15th place in the OECD rankings. It’s a disaster that is threatening our economic recovery, warn university vice-chancellors (no special interest there, then) and university unions (likewise).
It’s an odd counterpoint to the summer’s news that unemployment among graduates has risen a hefty 25% over 12 months, according to the Higher Education Policy Institute.
Higher education interest groups say the solution to the first problem is, of course, “more investment” in higher education. But that probably won’t solve the second problem.
Why are more students failing to graduate? Could it be that they are starting to understand that a degree in itself is not a passport to success and are voting with their feet? Or does the rankings race mean we are focused too much on numbers – so we push students into a university environment they are not suited to and so drop out of?
Either way, throwing money into universities without thinking carefully what we are trying to achieve is probably not the answer.

September 8, 2010

Web traffic: what goes up must come down

Readers may remember the run-in I had with the Clinique press office a little while ago, and the flood of visitors that were drawn here by a repost at US journalism college web site the Poynter Institute. It was very exciting – my readership spiked tenfold, and I had loads of comments.

So – I’m on the way to blogging stardom, right?

Not really. Here’s what happened to that:

 

I can’t say I’m surprised. It’s the “big post” effect described by US blogger John Scalzi – your traffic spikes and then settles right back down. With luck you retain a small proportion of the new visitors – and if you generate enough Big Posts, your site will grow steadily.

Doesn’t seem to have worked here, though. Could be because I have broken his rule number 1: “Updating daily matters in terms of readership”. Hey – it’s been a busy summer…

 

 

September 5, 2010

Why posting has been light on Freelance Unbound recently…

…I’ve had to spend quite a bit of time training up my new editorial assistant.
She’s certainly got a nose for news, and will sniff out ineptitude and inaccuracy in the media with relentless tenacity. She also loves traditional news media – it’s very comfortable.
Don’t worry though – Freelance Unbound is not about to become another pet blog. Probably…

August 25, 2010

Why is “I” now the most important letter in journalism?

Regular readers of Freelance Unbound will know some of the problems a journalism lecturer faces when it comes to assessing student work. But aside from the relentless inaccuracies in spelling, grammar, punctuation and argument, one of the most notable qualities of student writing is its self-indulgence.
“I” dominates the writing of students. It’s not long before a third-person news story switches to a first-person reaction to it. Whatever story they write, it’s as if the most important thing about whatever dull piece of writing has been assigned to them (a local news story? Boring!) is their own feelings about it.
It’s understandable. Youth is, by its nature, obsessed with itself and its dealings. And younger writers have a much narrower frame of reference to understand the world than more decrepit ones. It’s an experience thing – which is also about experience in the process of writing, as well as the business of living.
Maybe it’s also about aspiration. Most student journalists are obsessed with music, sport and celebrity, so maybe a lot of the writing reflects a sublimated desire to actually be famous.
Journalism is not about the journalist
But it’s not journalism. Journalism is about reporting and understanding the world – not a forum for a journalist to tell readers what he or she thinks about the world. That would imply that the journalist is as interesting as the story they tell – which is clearly not the case nearly all the time.
Yes, there are exceptions. The writer who first brought the journalist into the story as a participant rather than an observer is probably Hunter S Thompson. But Hunter S Thompson’s personal experiences riding with a California Hell’s Angels chapter are actually worth reading – after all, that’s not something you do every day. Most student journalists (indeed, most journalists) simply don’t have interesting enough experiences to be able to write real gonzo journalism.
It’s a real problem. So what’s to be done?
First – a disclaimer. Freelance Unbound is infested with the first person pronoun. This site reeks with self-important wittering. So the fact that it could feature a blog post complaining about the rampant presence of the first person in journalism is ironic, to say the least. But this is a blog, for heaven’s sake. That’s exactly what blogs are for. So – welcome back, me. At least I’ve carefully avoided using the first person up to now.
My plan was to challenge returning students in October to spend a whole semester without using that personal pronoun in their writing. In solidarity, I would pledge to remove the “I” from Freelance Unbound for the duration. Together, we would walk the path of true journalism, rather than self-promotion.
It was a great plan. But the past few weeks have revealed a key flaw.
The all-seeing I
A recent brush with the weekend supplements has threatened to undermine this worthy project. Article after article featured not only an interview with whatever celeb of the day was deemed newsworthy by the features editor (Kylie, Vidal Sassoon, Girl with the Dragon Tattoo actress Noomi Rapace), but also the relentless presence of the writer themselves.
A recent Saturday Times magazine’s feature on Vidal Sassoon starts with the author in a cab driving to Sassoon’s house in Los Angeles: “As we climb higher and higher up Mulholland Drive into Bel Air”. Further on, the journalist notes: “When I ask why he has so much art on the premises, he looks aghast.” (Probably at the fact that the journalist thinks he’s as important as Vidal himself.)
A few pages further on, Kevin Maher’s interview with Noomi Rapace ticks along quite nicely in the third person until, in response to her account of a dysfunctional adolescence, he writes: “I ask her if she’s traced the roots of this extreme behaviour.” Well, who else would be asking? You’re the journalist for heaven’s sake. And it’s your byline on the feature. So obviously it’s you asking the questions.
It never stops. Sathnam Sanghera’s interview with V.S. Naipaul on the next page reveals that the “prospect of meeting VS Naipaul fills me with a strange combination of excitement and trepidation”. As if anyone cares.
It’s easy to dismiss all this as celebrity froth (even, or especially, when it’s in the Times). Celebrity reportage is always self-indulgent. Surely this cult of journalistic personality can’t have reached the serious business and political coverage of, say, the Financial Times.
Oh dear. It has.
Take “When Hugo met Oliver” – the cover story of the FT weekend magazine for June 19/20 2010. It’s an account of a tour of South America by American film director Oliver Stone and Venezuelan president Hugo Chávez to promote South of the Border – an account of the rise of socialism across the continent. As such, it’s a prime example of a news feature – a feature article that is essentially news-based and should focus on its subject, not its writer.
But no – for some inexplicable reason, author Matthew Garrahan pops up regularly as one of the players in the story. He’s there in the standfirst: “Matthew Garrahan joined them to talk movies, politics – and the death of capitalism”.
Aside from the oddly gleeful reference to the death of capitalism, which is a reflection of the FT’s continuing drift to the left, it’s telling that, even here, Garrahan has been elevated to a player in the drama, not just an observer (note that he’s talking, not just listening). Journalists always “join” their subjects to talk about the story – it’s what journalism does. But in decades past journalists tended to fade into the background with their notebook, letting the subject hog the limelight.
Not here though. Matthew Garrahan can’t seem to keep himself out of the frame of the story. He kicks off:

I am sitting on the floor, back against the wall, of a cramped, stuffy room of a Caracas hotel, waiting for Oliver Stone.

Well, that’s all very well for scene-setting. But it goes on and on. “I’m in Venezuela to follow Stone on the first two legs of his grand tour across South America”; “I have been promised a rare interview with Chavez”; “I will also see Rafael Correa, the president of Ecuador” etc etc.
It’s as if Garrahan can’t keep his focus away from himself. “Why shouldn’t Venezuela follow its own path under a leader who was democratically elected?” asks the article, reasonably enough. But the response is “Under graying skies, I pondered this on the drive from the airport”, as if the writer is a kind of modern De Tocqueville, whose thoughts are as weighty as the leaden skies that colour his prose.
No incident is too trivial for the gonzo touch: “While I wait for the call from the presidential palace, [political fixer] Fernando Sulichin and I drink coffee in the hotel”. In fact, quite a lot of coffee seems to be drunk:

The meeting with Chávez is scheduled for 4pm, but by early evening we still haven’t heard anything. I order a double espresso…

Finally, the meeting with Chavez happens. And to prove it, there’s a riveting account of the first words exchanged between El Presidente and the intrepid journalist:

“What is your name?” Chávez says in faltering English, his voice strong and deep.
“Matthew,” I reply.
“Machu?”
“Matthew. Like Matteo.”
“Si, si. OK, Matteo.”

This is beyond banal. Why on earth should anyone care about this stuff? Why is it infecting the journalism that used to pride itself on its rigorous ability to stay outside the picture?
We are all diarists now
One reason could well be the medium you are reading now. The rise of online writing and the blog format has driven the diarisation of journalism. And while some journalists have not easily embraced the informal personalisation of their craft (see, for example, the impeccably journalistic ‘blog’ of former Press Gazette deputy editor Jon Slattery), it seems others have plunged right in – allowing informal blog style to shape the rest of their work.
Age and experience will play their part. The longer you’ve spent writing old-school reportage, the harder it will be to break those habits. But, as noted here often enough, journalists are getting younger as older and more expensive hacks are pensioned off to cut costs. That means a generation of journalists whose experience of writing has been conditioned by the easy informality of web forms.
Everything’s a cuttings job
But there’s another, even more important reason. Easy access to online information and the reluctance of publishers to finance primary reporting means that all many, many journalists do is sit in front of the computer rehashing other people’s work. It’s a lot cheaper and, crucially, it’s a lot easier. It actually comes as something of a shock to many journalism students that they can’t just write a feature about their favourite celebrity or England’s prospects in the World Cup from internet snippets and their own, all-important opinions.
In fairness to them, however, if they ever manage to find work in this business, a lot of their day-to-day activity might be exactly that – rehashing and filtering the slew of existing online information.
This is exactly why many journalists must be so keen to insert themselves into genuine reportage – it’s so rare nowadays. To have actually been in South America, meeting Hugo Chavez and speaking with him in person, is so far removed from the usual journalistic experience that it’s worth reporting on as well. “Look, I’m actually here, not cutting and pasting this from Google! This is fantastic!”
My audience knows me
There’s also a certain inevitability about the slipping of the journalistic mask. In the old days (even just a decade ago), a journalist could spend much of a working life barely interacting with their audience. Letters to the editor, depending on the publication, could be few and far between. Journalists spewed out their words into a void.
Today, however, journalists exist in a relationship with readers that has been transformed by digital technology. We are bombarded with reader response in a way that was unimaginable not so long ago.
And that means we are exposed in a way that was also unknown to previous hacks. We are accountable and visible in ways that mean it is much more natural to write as individuals talking to individuals.
Stand out in the crowd
Finally, it’s worth noting that newspapers are competing with a slew of online news sources and have to use whatever means they can to stand out in the market.
One tactic is personality. If news is something you see on Google or Yahoo in snatched headlines, how can newspapers respond? By filling themselves and their supplements chockful of personal opinion and diary columns – ironically mimicking the blogosphere that traditional journalism so derides.
Will this cult of personality spread even further to the news reporting that was always at the core of journalism? Probably – this correspondent suspects the days of distant, third-party reportage will soon seem as quaint as newspapers themselves. Not that you should care what I think…

August 23, 2010

Ladybird Junior Science: ideal grounding for the Open University

Magnets, Bulbs and Batteries-Ladybird Junior ScienceFurther exploration of my exciting new Open University Exploring Science course material reveals its true pedigree. Its progenitor is the wonderful Ladybird Junior Science series, which used to edify and entertain the youth of yesteryear, before they discovered Miaow Miaow and Asbos.
The pack contains an intriguing box of small rocks and a magnifying glass, which forms the Practical Kit of the course. But that’s not the limit of unit S104’s experimental challenge, oh no.
From the Course Guide:

A variety of activities that you can carry out at home provide opportunities to develop your practical skills

Smashing. Under the heading “equipment list for practical work” comes the following:

  • Sticky tape
  • Vinegar (optional task)
  • Empty jam jar or similar
  • Paper
  • Scissors

They’ve missed out the cotton reels and old date boxes, but I’m sure that’s just a misprint.
And of course safety is a prime concern. I am warned to:

  • Keep children and animals away while I am working
  • Clear my working area of clutter
  • Always wash hands thoroughly after a practical activity
  • Ask a grown-up to help when handling sharp objects

This is brilliant – I should have done this years ago. When I still had all my old Ladybird books…

August 19, 2010

The appliance of science

Regular readers will be aware that Freelance Unbound has a habit of taking the modern media to task for being, basically, scientifically and statistically illiterate.
Clearly though, the blog risks ending up a hostage to fortune, as I inevitably make the same mathematical and scientific errors that I castigate others for.
For this reason, I have embarked on a bold, if not foolhardy, project. From October, I plan to start a science degree with the OU. This is partly to gain some kind of scientific credibility (a vain hope), and also as a kind of challenging hobby. I am, essentially, doing it for fun.
Thrillingly, all the course materials for the first unit (S104 – Exploring Science!) were delivered yesterday – and it’s a mark of how sad and geeky my life has become that it really was exciting to get the package.
There are eight shiny new course books, two DVDs (sadly, no late night videotaping of beardy men on BBC 2), and a small box of rocks, which, I gather, is my “practical project work”.
I was intrigued to see that the very first book, which I assume will introduce the entire topic of science to me and be the foundation of all the degree work yet to come, is not, say, “Book 1: Scientific Method”, but is instead, “Book 1: Global Warming”. I suspect this indicates that the pressures of fashion and marketing are felt as much at the OU as they are in the media.
Nonetheless, the OU has glowing reports from all who know it, and an increasingly high reputation for higher education excellence. I am looking forward to falling flat on my face in the coming months and years as my over-confidence trips me up.
It’s also been interesting to experience academia from the student’s perspective. I’ve been used to critiquing student work and brushing aside their pleas to tell them what will and will not get marks. Now the boot is on the other foot – I hope to gain at least a little humility from facing the same kind of trials that my journalism undergraduates do. At least my lousy work will be largely spelled correctly though…

August 12, 2010

Must be a slow news day today…

Entertainment headline on Yahoo News:

Mitch Winehouse has gallstones

(Though, to be honest, I’m more intrigued by the news that “Paris Hilton is being sued for allegedly wearing someone else’s hair.” What is the world coming to?)

August 10, 2010

#badjournalism: I'm sorry – what was the story again?

Via Soilman comes an example of a news item from the Telegraph that fails to tell the reader almost everything they need to know in order to make sense of the story.

It’s impossible to pull out any extracts from the story that make any real sense. Go and have a look and see if – from the story – you can figure out:

  • What happened
  • Where it happened
  • Why it happened
  • When it happened

A choice example of journalism that only makes sense to the journalist…

 

August 4, 2010

Moving house: the upside

Freelance Unbound has spent the past few weeks moving house – a hellish experience that I will never, ever go through again. You’ll have to take me out of here in a box (I have loads, so that’s OK).

The compensation is the new view from my online editor’s office – welcome to the sunny South West. Count on more from the world of local Bath and Bristol media in due course…